What You’ll Learn:
- Introduction to Google Ads: Understand the basics of pay-per-click (PPC) advertising and the role of Google Ads in driving targeted traffic to your website.
- Keyword Research and Strategy: Learn how to conduct effective keyword research, choose the right match types, and develop a keyword strategy that aligns with your business goals.
- Campaign Creation and Management: Step-by-step guidance on setting up your first campaign, including choosing the right campaign type, setting budgets, and writing compelling ad copy.
- Ad Extensions and Targeting: Explore the different types of ad extensions and advanced targeting options to reach your ideal audience at the right time.
- Bidding Strategies and Budget Management: Discover how to implement effective bidding strategies to maximize your ad spend and achieve the best ROI.
- Performance Tracking and Optimization: Learn how to analyze campaign performance using Google Ads and Google Analytics, and make data-driven decisions to optimize your ads for better results.
- Remarketing Techniques: Understand the power of remarketing and how to re-engage users who have previously interacted with your website or ads.
- Google Ads Policies and Best Practices: Stay compliant with Google’s advertising policies and learn industry best practices to ensure long-term success.
Why Choose This Course?
Our Google Ads Mastery Course is led by industry professionals with real-world experience in running successful ad campaigns. Whether you’re looking to drive more traffic, generate leads, or increase sales, this course will equip you with the skills and knowledge to achieve your marketing objectives. Plus, you’ll gain hands-on experience through practical exercises and live campaign management.Who Should Enroll?
- Digital marketing professionals looking to expand their skill set
- Business owners wanting to manage their own Google Ads campaigns
- Beginners seeking a career in digital marketing
Course Duration:
- Duration: 6 weeks (2 sessions per week)
- Mode: Online/Offline (choose your preferred mode)
- Certification: Upon successful completion, receive a Google Ads Certification from Digi Market Academy.
