What Will You Learn?

  • Core concepts of programmatic advertising
  • How to use Demand-Side Platforms (DSPs) for automated ad buying
  • Audience targeting and segmentation strategies
  • Real-time bidding and ad auction mechanics
  • How to optimize ad performance through data analysis
  • Programmatic ad formats: display, video, and mobile
  • Insights into programmatic industry trends and privacy regulations

Why Choose This Course?

  • Industry-Relevant Skills: Learn how to navigate top programmatic platforms and tools.
  • Data-Driven Techniques: Master the use of data for precise targeting and campaign optimization.
  • Expert Instructors: Gain insights from digital marketing professionals with real-world experience.
  • Practical Applications: Work on real-life projects and case studies to apply what you learn.
  • Certification: Receive a recognized certificate that enhances your digital marketing credentials.

Who Should Enroll?

  • Digital marketing professionals looking to specialize in programmatic advertising.
  • Business owners aiming to optimize their advertising spend and boost ROI.
  • Media buyers, ad planners, and analysts seeking advanced skills in data-driven marketing.
  • Anyone interested in exploring automated marketing solutions for brand growth.

Course Duration

This is a 4-week course with flexible online sessions, allowing you to learn at your own pace while developing practical, job-ready skills.