What You’ll Learn:

  • Introduction to YouTube Advertising: Get familiar with the YouTube Ads platform, and learn why video ads are essential in today’s digital marketing landscape.
  • Understanding Ad Formats: Explore the different types of YouTube ads, including TrueView, Bumper Ads, Non-Skippable Ads, and Discovery Ads, and learn when and how to use each format effectively.
  • Creating Effective Video Ads: Learn the principles of storytelling, scriptwriting, and video production to create engaging and high-converting video ads, even on a budget.
  • Targeting and Audience Segmentation: Master the art of reaching the right audience by using YouTube’s advanced targeting options, including demographic targeting, interest targeting, and custom intent audiences.
  • Setting Up and Managing Campaigns: Step-by-step guidance on how to set up your first YouTube ad campaign, manage bids, budgets, and optimize for better performance.
  • YouTube Analytics and Performance Tracking: Discover how to track the performance of your ads using YouTube Analytics and Google Ads, and make data-driven decisions to improve your campaigns.
  • Remarketing on YouTube: Learn how to re-engage viewers who have previously interacted with your videos or website through powerful remarketing techniques.
  • Best Practices and Compliance: Stay ahead with the latest best practices, trends, and YouTube’s advertising policies to ensure your campaigns are effective and compliant.

Why Choose This Course?

The YouTube Ads Mastery Course at Digi Market Academy is taught by experienced digital marketers who have successfully executed high-impact video campaigns. This course combines theoretical knowledge with practical exercises, giving you the confidence to create, manage, and optimize your own YouTube ads. By the end of the course, you’ll be equipped to leverage video advertising to grow your brand and achieve your marketing goals.

Who Should Enroll?

  • Digital marketers looking to expand their video marketing expertise
  • Content creators and influencers wanting to monetize their YouTube presence
  • Business owners aiming to increase brand awareness and engagement through video

Course Duration:

Certification: Receive a YouTube Ads Certification from Digi Market Academy upon successful completion.

Duration: 6 weeks (2 sessions per week)

Mode: Online/Offline (choose your preferred mode)