In the digital age we live in today, one of the most powerful and cost-effective tools to reach and engage with your audience is email marketing. Small business or e-commerce or educational enstitute or store operators, medium enterprise, email marketing is a vital strategy to build deeper relationship with your customers, drive sales, and raise awareness for your brand!
What is Email Marketing?
Email marketing is essentially targeting a group of people with commercial emails. These messages can be anything from promotional offers, newsletters, or product update announcements to event invites, transactional emails (for example, order confirmations) or even automated email series aimed at nurturing leads or prompting repeat sales.
Direct reach is the real power of this type of marketing. Unlike social media, which relies on fickle algorithms, email lands directly in a subscriber’s inbox — which they can be expected to check multiple times a day. This is a direct communication line to your messages getting seen, because for the life of us, we still can’t train ourselves to fully ignore a text message.
Why – or Why Not – Should You Do Email Marketing?
Direct Customer Communication
The difference between social media and email is that when you have an email list, it’s all yours to own. Each of the subscribers in your database is somebody who signed up to hear from you, which offers a unique chance to reach out to them with a personal, relevant message. You won’t have to fear algorithm changes or organic post visibility (in the case of Facebook or Instagram).
An Amazing ROI (Return on Investment)
The return on investment of email marketing is excellent when compared to other digital marketing avenues. ee (yes, it’s the cause of at least 65% of Black Friday sales). In fact, for every $1 spent on email marketing has an average return of $36 to $42, making it one of the most effective marketing tactics in use to date. For small businesses.
